Noise Industries Partner idustrial revolution Releases CoverFlux FxPack

New FxFactory FxPack generates eye-catching 3D image carousel effect; FREE FxPack for Final Cut Studio® and Final Cut® Express users

Boston MA – May 21, 2008 – Noise Industries, developer of visual effects tools for the postproduction and broadcast markets, today announced that partner Idustrial Revolution (http://www.idustrialrevolution.com) has released CoverFlux, a brand new – FREE - FxFactory FxPack plug-in for Apple Final Cut Studio 2.0 and Apple Final Cut Express 4.0 applications. Much like the image carousel effect seen in Apple iTunes® and the new Apple OS X 10.5 Leopard® finder, CoverFlux dynamically displays user selected images in 3D proportionally fanned across the screen with reflections and transparencies. The CoverFlux FxPack automatically calculates the stack and fan while providing comprehensive controls for adjusting about any element of the display including, perspective, animation, and text.

“The CoverFlux NAB sneak preview created quite a buzz at our stand this year. This new FxPack is ideal for anyone showing a series of stills - whether they are broadcast designers working on promos or prosumers editing their home movies,” comments Niclas Bahn, director of business development, Noise Industries. “Peter Wiggins from Idustrial Revolution continually pushes out new ideas and products that enhance the effects production workflow for Apple professional video applications users in incredibly unique ways.”

CoverFlux FxPack users can select up to 25 images to display with corresponding title information. Images display with reflection and the ability to move in 3D during animation. CoverFlux FxPack parameters are highly customizable and allow users to control speed of the animation as well as color, size, text, rotation, and drop shadow details. Because the CoverFlux FxPack plug-in is resolution independent, it renders with stunning image quality.

About Noise Industries Partners and FxPacks

FxPacks are developed by Noise Industries and its partners using the Noise Industries FxFactory Pro plug-in manager. The FxFactory Pro plug-in manager provides broadcast designers, such as Peter Wiggins of Idustrial Revolution, a user-friendly development tool to create additional effects for the Apple Final Cut Studio and Final Cut Express products.

Users must install the Noise Industries FxFactory engine to operate FxPacks. FxFactory is free and can be downloaded from http://www.noiseindustries.com/fxfactory.

Where to Download the Free CoverFlux FxPack Plug-in

Idustrial Revolution CoverFlux FxPack is available today for Apple Final Cut Studio and Apple Final Cut Express users via electronic download at http://www.idustrialrevolution.com.

About Idustrial Revolution Broadcast Designer Peter Wiggins

Idustrial Revolution founder Peter Wiggins is a successful broadcast editor with more than 25 years of industry experience. His credits include work with the BBC, CBS, and CNN – covering everything from the Winter Olympics to working with Michael Jackson on a video for the World Music Awards. A well known power user of Apple Final Cut Studio, Peter has designed a number of popular Noise Industries FxPacks based on his years of experience and passion to improve and innovate postproduction workflows for broadcast designers everywhere. Under his guidance, Idustrial Revolution has produced and released the highly successful Volumetrix and SupaWipe plug-ins for Apple Final Cut Studio and Apple Final Cut Express as well as launched the Apple Motion template store on http://www.idustrialrevolution.com.

About Noise Industries, LLC

Established in 2004, Boston Massachusetts based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Avid. For more information about Noise Industries, please visit: http://www.noiseindustries.com.

Press Contact

Janice Dolan
(p) (617) 817 6595
(e) janice@zazilmediagroup.com

The Noise Industries logo is a trademark registered in the U.S. Other company and product names may be trademarks of their respective owners.


Noise Industries Rolls Into NAB 2008 with FxFactory 2

The NAB 2007 award-winner debuts full range of visual effects technology on stand SL2128H

Las Vegas NV – April 11, 2008 - Noise Industries will be showcasing the award-winning FxFactory 2.0 on stand SL2128H at the NAB 2008 exhibition held in Las Vegas NV from April 14 - 17. A 2007 NAB Viddy Award Winner, FxFactory 2.0.3 is an expansive set of visual effects tools offering over 300 plug-ins designed to compliment and extend the effects creation workflow of Apple® Final Cut Studio® and Apple Final Cut® Express.

“The energy this show generates is just phenomenal! NAB is the perfect opportunity for us to get together with our customers, partners, and colleagues… discuss the successes of today and the possibilities of the future,” comments Niclas Bahn, Business Development Director. “This year we will have three of our broadcast design development partners on the stand with us showing more than 10 different Noise Industries effects packages. A tremendous growth in our product line from the previous year!

About FxFactory Pro

FxFactory Pro offers hardware acceleration combined with a high precision rendering engine for “front room” production power and results. The above industry standard performance and quality enables users to push the limits of effects creation; delivering that unique or realistic look with stunning image quality.
FxFactory filters are designed to extend the Apple professional video applications effects and compositing capabilities with more than 130 filters, generators and transitions. Extensive tools and controls enable users to produce just about any look with exact precision.

Highlights of the FxFactory Pro package

FxFactory Pro offers super-fast glows, blurs, distortions, sharpens, generators, titling and stylization effects that can add value to any post production environment.

  • Hardware acceleration – FxFactory Pro plug-ins are accelerated using the graphics card for unbeatable previewing and rendering performance.
  • Integrated Help Desk – Plug-in documentation is accessible in one click, right from the parameter inspector.
  • Hundreds of Presets – FxFactory Pro plug-ins come with presets, a time saving feature that lets you try new looks with minimal effort. Save your own parameter configurations to disc and recreate the same look later.

Apple Final Cut Studio and Final Cut Express users can test drive FxFactory and partner expansion FxPacks by downloading the 15-day trial version from: http://www.noiseindustries.com/fxfactory

For more information about Noise Industries at NAB 2008, please contact Niclas Bahn at njb@noiseindustries.com. To schedule a press briefing or request product reviews, please contact Ryan Wood at ryanw@zazilmediagroup.com.

About Noise Industries, LLC

Established in 2004, Boston Massachusetts based Noise Industries is an innovative developer of visual effects tools for the postproduction and broadcast community. Their products are integrated with popular non-linear editing and compositing products from Apple and Avid. For more information about Noise Industries, please visit: http://www.noiseindustries.com.

Press Contact

Janice Dolan
(p) (617) 817 6595
(e) janice@zazilmediagroup.com

Noise Industries is a registered trademark. Other company and product names may be trademarks of their respective owners.