Noise Industries Announces FxFactory for Final Cut Studio

Las Vegas, NV – April 24, 2006 – Noise Industries, developer of visual effects technology for the broadcast and film industry, today announced FxFactory, a new software under development for Apple's Final Cut Studio. FxFactory is the first tool that will let Final Cut Pro and Motion users create, apply and share effects based on Apple's FxPlug plug-in architecture.

FxFactory will ship with a comprehensive collection of real-time plug-ins designed for quality and performance, taking advantage of modern GPU-based acceleration and graphics technologies only available on Mac OS X. The 100+ effects included are dynamically expandable.

FxFactory Expandability
FxFactory includes revolutionary effect management and authoring capabilities. Competitive offerings in the integrated effects industry limit users to a fixed set of plug-ins. FxFactory sets a new standard by letting end users create brand new effects in minutes, requiring no programming experience or coding.
Effect Market More plug-ins will also be available at the Noise Industries Effect Market, an online marketplace where visual effect artists can share and distribute plug-ins created with FxFactory.

FxFactory Features
- Tight integration with Mac OS X graphics technologies such as Core Image, and Quartz Composer.
- Modern rendering engine based on OpenGL.
- Create new effects based on Quartz Compositions.
- Infinitely expandable architecture allows user to share, download and buy new visual effect plug-ins at the Effect Market.
FxFactory will be available by Summer 2006. Pricing TBA.

About Noise Industries, LLC
Founded in 2004 in Boston MA, with the mission of bringing innovative graphics software to the editing and special effects community. Factory Tools, its flagship software for the Avid AVX architecture is bundled with every new system purchase of Avid Xpress Pro and Avid Media Composer Adrenaline for the Macintosh.

For more information visit: http://www.noiseindustries.com

Press Contact


Niclas Bahn
njb@noiseindustries.com

Avid, AVX, Adrenaline, Avid Xpress, Meriden and Media Composer are registered trademarks of Avid Technology, Inc. Apple, Mac OS and Macintosh are registered trademarks of Apple Computer, Inc.